Shutterfly

At Shutterfly, business partners brief the digital team on a number of landing pages every quarter. The landing pages template used by the team was built in Photoshop, wasn't responsive and din't offer enough design options to allow storytelling throughout the pages.
We used to keep asking web development team "one-time" changes to the template resulting in inefficient use of time and not cohesive look throughout different pages.

Creating one template to include all design options for consumer-facing marketing landing pages. Free up designers time to work on page storytelling rather than pages web design for each project.

Streamlined landing pages design and web development process, introduced the use of Sketch + InVision and achieved cohesive look and feel.