Direct to consumer business, producing personalized gifts, photo books and home decor.
The Background
For the 2020 we wanted to inspire customers to be creative about new ways to create personalized products by showing use cases from real customers.
We collaborated with Argonaut that brought to us the insight:
"Anything you can share, we can make worth giving"
"The campaign is having fun with the societal norms of what it means to send a holiday card or gift...We want to invite everybody into that world and get away from the stereotypical image of this is the type of family that you have to have."
-Mickey Mericle, CMO via AdAge
The 20th anniversary campaign
The 20th anniversary campaign was the activation of the bigger campaign that went on for the rest of the year, The Anything Flys™ campaign.
Behind every Shutterfly creation is a personal story, so we asked our customers to share any of their Shutterfly stories for a chance to win big.
I conceptualized the initiative look and feel, designed the 20th Anniversary logo and the dedicated
customer stories landing page wireframe.
Our team also created a
youtube video and a dedicated landing page on our site to showcase our best story submissions.
The Outcome
Completed rebranding including images and CGI, look and feel, website and other channels including Amazon.
ROLES
LEAD DESIGNER
WEB DESIGNER
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